We are excited to announce an important achievement in our firm's journey: Frierson Capital Management is now Rightview Private Wealth.
While our name has changed, our mission remains the same - to provide thoughtful guidance and personalized planning to help our clients pursue their financial goals with confidence.
Why Rightview Private Wealth?
Names carry meaning, and "Rightview" reflects the philosophy that has guided our work from the start.
At Rightview Private Wealth, we believe that sound financial decisions start with clarity, perspective, and purpose. Wealth management is about more than investing; it's about understanding the complete picture of a client's life and values. When clients gain the confidence and right perspective on their financial future, it allows us to make decisions that align with what matters most.
As our firm evolves, so does the scope of our services. What began as wealth management has grown into a comprehensive approach that includes financial planning, retirement strategies, wealth preservation, and long-term guidance. We wanted a name that better reflects the depth of our relationship and the tailored services our clients receive.
What's Changing - and What Isn't
Although you’ll see a new name and refreshed branding, the foundation of our firm remains unchanged.
- The Same team. Clients will continue working with the advisors and professionals they know and trust.
- The Same services. Our investment approach and fiduciary commitment remain at the center of everything we do.
- The Same dedication. Long-term relationships, personalized advice, and expectational service continue to define our work.
Looking Ahead
This rebrand is more than a new name - it represents the continued growth of our firm and our commitment to helping clients navigate financial decisions with confidence and clarity.
We are grateful for the trust our clients place in us and look forward to serving families and individuals for years to come as Rightview Private Wealth.
Welcome to our next chapter.
Rightview Private Wealth (formerly Frierson Capital Management)